本文内容针对Google搜索引擎，除非特别说明。
我们在文中代表谷歌（Google）。
SEO新手指南（中文），官网2011年版
SEO进阶
搜索质量评分指南（英文），2018年7月20日
常用搜索技巧
熟悉如何使用搜索引擎非常重要。我们鼓励您成为专家
例如，尝试在搜索中使用运算符（例如，引号或破折号）或尝试使用
Google的高级搜索选项。
理解用户在搜索关键词的目的，做相对应的网站页面。智者见智
网站通常要具备联系页面，关于页面。
联系页面：许多网站都希望与其用户进行通信。 用户可能有很多原因联系网站，从报告页面损坏等问题到要求删除内容。
关于页面：一个完整的网站或博客，专门介绍他们是谁，是干嘛的，等等。
页面质量评级：最重要的因素。
了解谁负责网站是评估大多数类型网站的E-A-T的关键部分。
高质量的页面应该有关于网站的清晰信息，以便用户放心地信任该网站。
E-A-T评估所需的信息量取决于网站的类型。
例如，对于某些非YMYL网站，电子邮件地址可能就足够了。
Your Money or Your Life (YMYL) Pages（你的钱或生活（YMYL）页面）
We have very high Page Quality rating standards for YMYL pages because low quality YMYL pages could potentially negatively impact users’ happiness, health, financial stability, or safety.（我们对YMYL页面具有非常高的页面质量评级标准，因为低质量的YMYL页面可能会对用户的幸福，健康，财务稳定性或安全性产生负面影响。）
Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. We call such pages “Your Money or Your Life” pages, or YMYL. The following are examples of YMYL pages:
● Shopping or financial transaction pages（购物或金融交易页面）: webpages that allow users to make purchases, transfer money, pay bills, etc. online (such as online stores and online banking pages).
● Financial information pages（财务信息页面）: webpages that provide advice or information about investments, taxes, retirement planning, home purchase, paying for college, buying insurance, etc.
● Medical information pages（医疗信息页面）: webpages that provide advice or information about health, drugs, specific diseases or conditions, mental health, nutrition, etc.
● Legal information pages（法律信息页面）: webpages that provide legal advice or information on topics such as divorce, child custody, creating a will, becoming a citizen, etc.
● News articles or public/official information pages important for having an informed citizenry（新闻文章或公共/官方信息页面）: webpages that include information about local/state/national government processes, policies, people, and laws; disaster response services; government programs and social services; news about important topics such as international events, business, politics, science, and technology; etc. Please use your judgment and knowledge of your locale.
Keep in mind that not all news articles are necessarily considered YMYL.（请记住，并非所有新闻文章都必须被视为YMYL。）
● Other: there are many other topics that you may consider YMYL, such as child adoption, car safety information, etc. Please use your judgment.
灰帽SEO可以利用的点
Common helpful or beneficial page purposes include (but are not limited to):(常见的有用或有益的页面用途包括（但不限于）：)
● To share information about a topic.
● To share personal or social information.
● To share pictures, videos, or other forms of media.
● To express an opinion or point of view.
● To entertain.
● To sell products or services.
● To allow users to post questions for other users to answer.
● To allow users to share files or to download software.
Here are a few examples where it is easy to understand the purpose of the page:（以下是一些易于理解页面用途的示例：）
Type of Page Purpose of the Page:
News website homepage To inform users about recent or important events.（新闻网站主页通知用户最近或重要的事件。）
Shopping page To sell or give information about the product.(购物页面出售或提供有关产品的信息。)
Video page To share a cute video of a cat.
Currency converter page To calculate equivalent amounts in different currencies.
我们在文中代表谷歌（Google）。
SEO新手指南（中文），官网2011年版
SEO进阶
搜索质量评分指南（英文），2018年7月20日
常用搜索技巧
熟悉如何使用搜索引擎非常重要。我们鼓励您成为专家
例如，尝试在搜索中使用运算符（例如，引号或破折号）或尝试使用
Google的高级搜索选项。
理解用户在搜索关键词的目的，做相对应的网站页面。智者见智
网站通常要具备联系页面，关于页面。
联系页面：许多网站都希望与其用户进行通信。 用户可能有很多原因联系网站，从报告页面损坏等问题到要求删除内容。
关于页面：一个完整的网站或博客，专门介绍他们是谁，是干嘛的，等等。
例如商店，银行，信用卡公司等。当问题发生时，用户需要一种提问或获得帮助的方法。页面质量评估
对于购物网站，我们会要求您进行一些特殊检查。
页面质量评级：最重要的因素。
- 页面的目的
- 内容专业性，网站权威性，网站可信赖性（E-A-T）
- 主要内容基于登入页面的URL
- 页面主要内容负责人（作者）：作者介绍。
- 页面主要内容负责人（作者）：信任来源连接。
了解谁负责网站是评估大多数类型网站的E-A-T的关键部分。
高质量的页面应该有关于网站的清晰信息，以便用户放心地信任该网站。
E-A-T评估所需的信息量取决于网站的类型。
例如，对于某些非YMYL网站，电子邮件地址可能就足够了。
Your Money or Your Life (YMYL) Pages（你的钱或生活（YMYL）页面）
Some types of pages could potentially impact the future happiness, health, financial stability, or safety of users. We call such pages “Your Money or Your Life” pages, or YMYL. The following are examples of YMYL pages:
● Shopping or financial transaction pages（购物或金融交易页面）: webpages that allow users to make purchases, transfer money, pay bills, etc. online (such as online stores and online banking pages).
● Financial information pages（财务信息页面）: webpages that provide advice or information about investments, taxes, retirement planning, home purchase, paying for college, buying insurance, etc.
● Medical information pages（医疗信息页面）: webpages that provide advice or information about health, drugs, specific diseases or conditions, mental health, nutrition, etc.
● Legal information pages（法律信息页面）: webpages that provide legal advice or information on topics such as divorce, child custody, creating a will, becoming a citizen, etc.
● News articles or public/official information pages important for having an informed citizenry（新闻文章或公共/官方信息页面）: webpages that include information about local/state/national government processes, policies, people, and laws; disaster response services; government programs and social services; news about important topics such as international events, business, politics, science, and technology; etc. Please use your judgment and knowledge of your locale.
Keep in mind that not all news articles are necessarily considered YMYL.（请记住，并非所有新闻文章都必须被视为YMYL。）
● Other: there are many other topics that you may consider YMYL, such as child adoption, car safety information, etc. Please use your judgment.
灰帽SEO可以利用的点
Common helpful or beneficial page purposes include (but are not limited to):(常见的有用或有益的页面用途包括（但不限于）：)
● To share information about a topic.
● To share personal or social information.
● To share pictures, videos, or other forms of media.
● To express an opinion or point of view.
● To entertain.
● To sell products or services.
● To allow users to post questions for other users to answer.
● To allow users to share files or to download software.
Here are a few examples where it is easy to understand the purpose of the page:（以下是一些易于理解页面用途的示例：）
Type of Page Purpose of the Page:
News website homepage To inform users about recent or important events.（新闻网站主页通知用户最近或重要的事件。）
Shopping page To sell or give information about the product.(购物页面出售或提供有关产品的信息。)
Video page To share a cute video of a cat.
Currency converter page To calculate equivalent amounts in different currencies.
Shopping Page（购物网站优化）
Content behind the Reviews, Shipping, and Safety Information tabs are considered to be part of the MC（MC：页面主要内容）.（评论，运输和安全信息选项卡背后的内容被视为MC的一部分。）
Identifying the Supplementary Content (SC：识别补充内容)
Supplementary Content contributes to a good user experience on the page, but does not directly help the page achieve its purpose. SC is controlled by webmasters and is an important part of the user experience. One common type of SC is navigation links that allow users to visit other parts of the website. Note that in some cases, content behind tabs may be considered part of the SC of the page.
商店产品页面：目的是出售或提供有关产品的信息。SC - 蓝色部分
为什么要做发外链？
了解网站（About）
页面质量评级中的一些标准是基于该网站上的关于页面（About）。
当网站对自己的内容与良好的信誉，在其它网站来源对网站的评价存在分歧时，我们会信任其它网站来源（连接）。
When there is disagreement between what the website says about itself and what reputable independent sources say about the website, we’ll trust the independent sources.（外链）
没有外部连接不应被视为低页面质量的指示。
高品质的购物内容应该允许用户查找他们想要的产品并轻松购买产品。
示例：这一页 提供制造商的产品规格，以及原始产品信息，超过90条用户评论， 运送和退货信息，产品的多个图像等。
Content behind the Reviews, Shipping, and Safety Information tabs are considered to be part of the MC（MC：页面主要内容）.（评论，运输和安全信息选项卡背后的内容被视为MC的一部分。）
Identifying the Supplementary Content (SC：识别补充内容)
Supplementary Content contributes to a good user experience on the page, but does not directly help the page achieve its purpose. SC is controlled by webmasters and is an important part of the user experience. One common type of SC is navigation links that allow users to visit other parts of the website. Note that in some cases, content behind tabs may be considered part of the SC of the page.
商店产品页面：目的是出售或提供有关产品的信息。SC - 蓝色部分
为什么要做发外链？
了解网站（About）
页面质量评级中的一些标准是基于该网站上的关于页面（About）。
当网站对自己的内容与良好的信誉，在其它网站来源对网站的评价存在分歧时，我们会信任其它网站来源（连接）。
When there is disagreement between what the website says about itself and what reputable independent sources say about the website, we’ll trust the independent sources.（外链）
没有外部连接不应被视为低页面质量的指示。
高品质的购物内容应该允许用户查找他们想要的产品并轻松购买产品。
示例：这一页 提供制造商的产品规格，以及原始产品信息，超过90条用户评论， 运送和退货信息，产品的多个图像等。